Expert
Search Engine
Optimization Optimization
Process
Our
expert Search Engine Optimization
process involves a series of complex process and analysis like market
surveys, web log file analysis, html code analysis, defining proper
theme/layout, research into keywords, content enrichment, proper website
design and ethical search engine submission to ensure the presence of
your website on the Internet. Our
expert SEO process
is customized for each of the individual
search engines in order to achieve these high ranking levels.
WEBSITE
EVALUATION AND ANALYSIS
Website analysis/evaluation is the continuous process of identifying,
understanding, and adapting outstanding practices against recognized
industry leaders to help your website improve its performance. It is an
ongoing activity that is intended to improve performance and can be
applied to all facets of operation. This process shall ensure that we get
the right start by various analysis we implement to attain top search
engine rankings. During this process your website shall be closely
observed and analyzed by our experts mainly concentrating on the domain
area you specialize.
COMPETITION
ANALYSIS
Our team of SEO experts will make a list of your competitors and visit
their website to closely observe and analyze various techniques used by
them. During this analysis we will get a picture of the strategy with
regard to promotion/optimization that would exactly work for your
business. This properly planned strategy would then be used to implement
various other steps required to attain top rankings and would help your
website to maximize its performance in search engines.
WEBSITE STUDY
After we finish
Competition Analysis, we then proceed towards analyzing your website as to
how closely is it related to these previous analysis. We study the
structure of your website and compare the same with that of your
competitors to give us an idea of how the optimization process should be.
During the Website Study process, our experts will also plan and design a
layout for your website which will be implemented/designed during the
optimization process to give your site a professional look and make it
more search engine friendly.
IDENTIFY AND
DEFINING KEYWORDS
Careful research into keyword phrases is an essential step towards a
successful SEO campaign. Our optimization process will yield no results if
the proper keyword phrases are not targeted. Since single keywords are so
generic in nature and usually so competitive, it is important to research
"keyword phrases" consisting of more than two keywords to optimize for on
each page of you web site. The question is how do we know what phrases
people use when they search for information online? This is where "keyword
research" tools come into picture. We use Wordtracker and Overture
Suggestion Tool to get the best possible and most frequently used keyword
phrases for your website.
SELECTING THE BEST
KEYWORDS
After the initial keyword analysis, our team of SEO experts will collect
all such keywords which we consider will match your business requirements
and send you a complete report of the same for your final confirmation on
the keywords. You will then have to select the best keywords in the order
of importance and send us the same so that we optimize the pages according
to those keywords to attain maximum results.
WEBSITE CONTENT
ANALYSIS
In this process our SEO experts shall review the content of your website
(All Pages). Since search engines not only consider meta tags, but also
text from the body of the page for any search query, it is very important
to have some text on the body of the page, which has some keywords evenly
scattered on the page. This factor has a great significance in placing
your website in search engines. We shall ensure that the content we change
will be search engine friendly retaining its original meaning. Prior
permissions will be duly taken by our SEOs before implementing any major
text change.
HTML CODE REFINING
HTML Code Refining is a process where we analyze and review the code for
all your web pages and simultaneously fix all the errors. During this
process we will remove all the unwanted codes considered to be spam. We
manually fine tune each web page and remove redundant html codes which are
automatically created during the time of design. Few of the sites designed
using Front Page or other tools leave behind a lot of junk codes for
search engines which dilutes the keyword density which is an important
factor when it comes to ranking. We therefore use Macromedia Dream weaver
considered to be the best website designing tool which gives a clear and
structured code, making it very easy for anybody to understand.
IMAGE
OPTIMIZATION
Image
Optimization is one of the main element in today's SEO process which most
of them tend to neglect. Even today there are people using Internet on
Dial Up and a website with too heavy images would take long time to
download. Surprisingly, there are research that shows internet users tend
to close the browser if it takes more than 8 seconds to load the entire
page on the browser. From search engine perspective, downloading time is a
factor which is now considered in their ranking algorithms. Hence, our SEO
experts will optimize each image on your website to reduce its size, yet
retaining its quality and resolution to ensure that the pages load
quickly.
META TAGS
Developing meta
tags is one of the most important and difficult task in the entire SEO
process. Based on the ongoing analysis and keywords our SEO experts shall
form an optimal class of meta tags combining <title>, considered to be the
most important tag as far as search engine ranking is concerned,
<description> and <keyword>. There are quite a few other tags which are
not as important as these three mentioned above. Our SEOs ensure that
these three tags are developed to the best to ensure most of your primary
keywords are covered for your home page. This process will continue, where
we develop meta tags for each web page on your site concentrating on each
product or service that is described on the page, thus covering a wide
array of keywords.
DYNAMIC
PAGE OPTIMIZATION
After all the
hard work you come to know that your dynamic site (database driven) is
still not ready to be exposed to the search engines. There are lot of
search engine spiders which still do not recognize (or read) the dynamic
sites as compared to the static html sites. Anything beyond the question
mark (?) which commonly occurs in all the dynamic pages turn out to be
aliens for these search engine spiders. There is nothing to worry about
this situation. There are so many dynamic sites on the internet making
good money and of course, you too can start making. We shall provide you
with a feasible solution for such a site retaining its originality and
working within the SEO standards.
DEVELOPING
OPTIMIZED PAGES
Since it would be difficult to target more than a limited number of
keywords for the existing site (usually home page) we will develop Content
Based Optimized Pages which are keyword rich pages designing to
specifically meet the search engine criteria for that particular keyword
phrase for which we are targeting. This page shall then be submitted to
various search engines to be indexed thus attaining great results for your
targeted keywords.
These pages will not have any spam techniques and will not be using any
doorway page concept. There will be visible links to these pages from your
home page or any other inside pages which will rule out any possibility of
being banned. This visible link will allow the search engine spider to
crawl and index the optimized page thereby achieving good results.
RECIPROCAL LINK BUILDING
The most important aspect in today's search engine ranking algorithm
is the advent of
link popularity. Search engines are
always developing ways to make their results more relevant. In the last
couple of years, links have become increasingly more important to the
engines because they see links as an endorsement of your site by other
website's.
This process will setup the complete link categories, link pages and
configure the same with your server so that the pages reside on your
server. We then request links from high quality sites (Google Page Rank 4
and greater) which are relevant or complimentary to your website for
reciprocal links. This is an ongoing process which involves communication
and daily maintenance.
NON-RECIPROCAL
LINK BUILDING
We have our
network of sites which have good Google Page Rank. We place your site's
link on these web pages without providing a reciprocal link. The network
of sites are our client sites and sites owned by us. During this process
we will let you know the sites with whom your site is being linked for
your reference.
SEARCH ENGINE SUBMISSION
Our SEO experts shall categorize your website and submit manually each
page of your site to various search engines like Google, Altavista (manual
submission), AOL and directories like DMOZ (Netscape) etc. Our manual
submissions which goes on monthly we will ensure that your website will
stay there on the search engine indices consistently.
RE-OPTIMIZATION /
MAINTENANCE & MONITORING
Your ranking in the search engines will constantly fluctuate for a variety
of reasons. New sites are added and dropped from the index. We have to
monitor your competition and note the changes which results in a new
position for them. The search engines also frequently change their
algorithm. The list goes on and on. Consequently, once you've achieved a
high ranking we need to regularly monitor your position and 'tweak' your
web pages if necessary. This process ensures that we fine tune your
website for constant search engine rankings. We also re-optimize the web
pages to meet the present search engine criteria.
RANKING REPORTS
After the successful completion of our SEO Campaign, we shall send you the
first ranking report which displays your top keywords and the rankings for
them on each of the search engines. This ranking report will be sent to
you on a monthly basis for no additional cost.
SUBMISSION REPORTS
After we execute our manual submissions,
we shall send you a report of the same for your kind reference. These
submission reports which depicts the manual submissions of each page of
your website will be sent to you on a monthly basis for no additional
cost.
TRAFFIC REPORTS
Apart from the ranking reports and
submissions reports we will also be sending you the complete traffic
report which depicts various type of results related to the type of
visitors arriving your site, number of visitors at each hour, demographic
oriented reports, bandwidth report, search engine traffic and much more.
LOG FILE REPORTS
Getting traffic to your web site without
analyzing it is like being blindfolded in a crowd. You hear voices, but
you don't know which direction they are coming from or who they are.
Without analyzing your web site traffic, it's difficult to improve your
web site marketing. Hence, we use log files to analyze your traffic which
helps us know from which direction they are coming. |
